# brand-spec.md · หมอดู.ai > Asset registry per huashu-design's "core asset protocol." > v0 state: Mhordu is a new brand. Logo + mascot + photography do not exist yet. > This file declares what assets WILL exist, where they live, and what serves as > v0 placeholder until they're commissioned. --- ## Asset completeness — v0 (current) | Asset | Status | Path / placeholder | |---|---|---| | **Logo · mark** | 🟡 PLACEHOLDER | CSS-rendered abstract mark (lotus + planet) in each design file. To commission month 1. | | **Logo · wordmark TH** | 🟡 PLACEHOLDER | "หมอดู" typeset in Pridi 600 with manual letter-spacing tweaks. To commission. | | **Logo · lockup** | 🟡 PLACEHOLDER | Composed inline. To commission. | | **Mascot (B register)** | 🟢 v1 INTENTIONAL | Abstract geometric crescent + sparkle + dot (per "honest placeholder" rule). Real mascot deferred to month 6+. | | **Product / UI imagery** | 🟢 N/A | This IS the UI. No external product to photograph. | | **Founder / team photos** | 🔴 MISSING | Solo founder. To add when team grows. Not on v1 surfaces. | | **Iconography** | 🟡 INLINE SVG | Custom Thai-mystical iconography (ฤกษ์ wheel, planet glyphs, lotus) — drawn inline in design files. | | **Photography** | 🔴 NOT USED v1 | Brand intentionally avoids stock photography (AI slop trap). | | **Color tokens** | 🟢 DOCUMENTED | `DESIGN.md` — all OKLCH-defined | | **Type stack** | 🟢 DOCUMENTED | `DESIGN.md` — Pridi / Mali / Sarabun / IBM Plex Thai / LINE Seed Sans TH | 🟢 = ready · 🟡 = placeholder, plan to commission · 🔴 = intentionally absent v1 --- ## Logo specification ### Mark — concept **Form:** lotus blossom abstracted into 5 monoline petals, with a circle (planet / cosmic body) overlapping the center-top petal. Single-weight line, no fill. **Construction grid:** 24×24 unit. Stroke 2 units. Circle Ø 8 units. **Why this mark:** - Lotus = Thai cultural anchor, Buddhist resonance without depicting Buddha - Planet glyph = astrology / cosmic / fortune - Monoline = works on both registers (premium A reads "refined," playful B reads "kawaii") - Symmetric, no character = easy to recolor / scale **v0 inline implementation** (CSS / SVG, present in every design file): ```svg ``` ### Wordmark — "หมอดู.ai" - Set in **Pridi 600** (display) for "หมอดู", with ".ai" suffix as styled inline accent - The .ai is part of the brand name, not just a TLD — it signals AI / tech + matches the primary domain - Custom ligature consideration: หม kerning, ดู mai-han-akat stacking - Display option A (clean): plain inline "หมอดู.ai" in Pridi — current v1 implementation - Display option B (polished, future): "หมอดู" + smaller monospace ".ai" with vertical-align baseline tweak - v1 uses live-typeset Pridi inline; real custom-drawn wordmark in build-mode month 1 ### Lockup ``` [mark] หมอดู.ai mhordu.ai ``` Mark height = wordmark cap-height × 1.6. Gap = 0.6 × mark height. --- ## Mascot — abstract geometric placeholder Per huashu-design's honest-placeholder rule, v1 deliberately uses abstract geometry rather than figurative drawing. Real mascot commissioned month 6 (when first hire = part-time content / design lead). ### Geometric form ``` ✦ (small star, off-axis) ╭───╮ │ •│ (crescent body + single dot eye) ╰───╯ * (sparkle accent) ``` - Crescent moon — 60% of mark - Single circle dot — the "eye," no other facial features - Star sparkle (orbital element) - Sparkle accent (mood marker) ### Rendering - Holographic gradient fill on the crescent (B register only) - Solid `--b-mark-line` outline on the moon - Gentle wobble animation (rotate ±2°, 4s ease-in-out infinite) on hero placements only — never on share artifacts (must be static for screenshots) ### Naming Internal codename: "ดูดู" (doo-doo, short for หมอดู). NOT a public-facing name yet. Real mascot naming is part of month-6 commission brief. --- ## Iconography library Custom inline SVGs, drawn to match register. All single-stroke (A) or single-fill (B). | Icon | Use | Approx form | |---|---|---| | **ฤกษ์ wheel** | ฤกษ์ดี calendar markers | 8-spoke circle, single-stroke | | **Planet ☉☽♂♀♃♄** | Thai planetary days | 7 traditional glyphs, monoline | | **Lotus petal** | Section dividers | Single petal silhouette | | **Compass star** | Directions (มหาทักษา 8 directions) | 8-point star, single stroke | | **Day-pip** | Day-of-week markers | 7 colored dots (สีมงคล) | | **Sparkle ✦** | Mood emphasis (B only) | 4-point star | All icons live in `assets/icons/*.svg` (when built). v1 inline in design files. --- ## สีมงคล day-of-week color palette This is **canonical Thai astrology** — must be accurate. Used as colored chips in cards, not as brand colors. | Day | Thai | Color (canonical) | Hex | |---|---|---|---| | อาทิตย์ (Sun) | วันอาทิตย์ | แดง (red) | `#D04545` | | จันทร์ (Mon) | วันจันทร์ | เหลือง (yellow) | `#F2C94C` | | อังคาร (Tue) | วันอังคาร | ชมพู (pink) | `#F08AAB` | | พุธ (Wed กลางวัน) | วันพุธกลางวัน | เขียว (green) | `#5BAE6E` | | พุธ (Wed กลางคืน) | วันพุธกลางคืน | เทา (gray) | `#8C8C8C` | | พฤหัสบดี (Thu) | วันพฤหัสบดี | ส้ม (orange) | `#E08545` | | ศุกร์ (Fri) | วันศุกร์ | ฟ้า (sky blue) | `#5BA8D6` | | เสาร์ (Sat) | วันเสาร์ | ม่วง (purple) | `#7C5BAE` | Brand palette **avoids** strong red / yellow / green at saturated levels to prevent visual collision with these meaningful colors when rendered together in a card. --- ## Photography / illustration approach **v1: no photography.** Anti-slop. No stock photos, no AI-generated lifestyle imagery in v1. **Imagery uses:** - Inline SVG iconography (above) - CSS-rendered illustrations (gradients, geometric forms) - Mascot (abstract geometric) - Type as image (large Thai display type as visual element) **v2 (year 1 month 9+):** commission Thai illustrator for: - Header artwork on web (mhordu.ai about / cultural authority page) - Sticker pack illustrations - Mascot final character design **Never use:** - Stock astrology imagery (Western zodiac, crystals, candles) - AI-generated faces (figurative AI slop) - Generic "mystical hands" stock photos --- ## Font sourcing checklist (build-mode action) | Font | Source | License | Self-host path | |---|---|---|---| | Pridi | https://fonts.google.com/specimen/Pridi | OFL | `assets/fonts/pridi/*.woff2` | | Mali | https://fonts.google.com/specimen/Mali | OFL | `assets/fonts/mali/*.woff2` | | Sarabun | https://fonts.google.com/specimen/Sarabun | OFL | `assets/fonts/sarabun/*.woff2` | | IBM Plex Sans Thai | https://fonts.google.com/specimen/IBM+Plex+Sans+Thai | OFL | `assets/fonts/plex-thai/*.woff2` | | LINE Seed Sans Thai | https://github.com/line/LINE-Seed-sans-thai | OFL | `assets/fonts/line-seed-th/*.woff2` | | JetBrains Mono | https://fonts.google.com/specimen/JetBrains+Mono | OFL | `assets/fonts/jetbrains/*.woff2` (numbers only — small subset) | All OFL licensed. Self-host in production; use Google Fonts CDN in v1 prototypes for speed.